Sime Darby launches South East Asia’s largest automotive complex

Sime Darby Motors has officially launched South East Asia’s largest automotive complex, the 1.3 million square feet Sime Darby Motors City, which is located in the town ship of Ara Damansara.

Within the sprawling 8.6 acres site lies nine flagships brands that the company represents, including BMW, MINI and BMW Motorrad (Auto Bavaria); Ford, Jaguar and Land Rover (Auto Connexion); Hyundai (Auto Hyundai); Porsche (Auto Performance); and Volvo (Swedish Auto) within six centers that incorporate their latest corporate identities, with enough display area for 180 vehicles, 200 service bays and almost 700 customers parking bays.

“As one of the key players in the automotive industry, Sime Darby Motors has always been committed to pursuing excellence as we strive to provide world-class services to our customers. The launch of Sime Darby Motors City is a testament to this steadfast commitment,” said Andrew Basham, managing director of Sime Darby Motors.

To provide world-class aftersales service, the facility is supported by 60 Auto Bavaria specialists for BMW, MINI and BMW Motorrad, along with over 110 certified technicians, all holding the highest level of certification by the principal brands. This includes the Zertifizierter Porsche Techniker Gold Certification that is streamlined for Porsche technicians worldwide, while other brands like Ford, Hyundai, Jaguar and Land Rover also have certifications with the highest being trained as master technicians.

In enhancing the ownership experience and improve efficiency, the RM 570 million facility deploys a wide range Internet of Things (IoT) technologies, such as vehicle tracking management system, a camera-based parking guide, customizable directional signages, automated number plate recognition (ANPR) cameras, contactless self check-in system via QR code system, and real-time vehicle tracking system.

For those customers who want to continue to remain mobile after dropping off their cars, Sime Darby Motors City is working with Socar, where there are designated bays for the car-sharing network’s vehicles.

Sales representatives are also part of this digital ecosystem, making it easier for customers who need to get in touch or to access necessary application forms to minimize waiting time and should they need to trade in their vehicles for a new one, Sime Darby Motors is also collaborating with myTukar.

The facility is also designed to be ready for the expected increase demand in electric vehicles, with specialized technicians and bays to handle such vehicles. For Porsche in particular, there’s also a DC fast charger capable of delivering a maximum of 175 kW of power.

“We are excited to continue exploring new automotive business solutions and potential opportunities with our partners. Through Sime Darby Motors City, we are committed to playing an integral role in accelerating the growth of the regional automotive sector while contributing to the Malaysian economy,” Basham said.

Sime Darby Motors City
No.6, Jalan PJU 1A/7, Ara Damansara,
47301 Petaling Jaya, Selangor Darul Ehsan

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