Naza Italia, official importer and distributor of the Ferrari brand in Malaysia has introduced the latest Ferrari V8 2+ coupé – the Ferrari Roma into the Malaysian market. Exemplifying the concept of the Nuova Dolce Vita (the new sweet life), the Ferrari Roma is a symbol of luxury and timeless elegance. Its signature Italian styling presents a contemporary reinterpretation of the carefree lifestyle of mid-twentieth century Rome, from which it takes its evocative name, Roma.
“The Ferrari Roma evokes a sense of nostalgia with its classical styling and elegant silhouette – a tribute to the foundational Ferraris and sweet life of Italy’s fashionable and carefree capital city during the 1950s and ‘60s. This stunning coupé presents timeless elegance and urban sophistication whilst also emerging as the pinnacle of performance in its category. We’re delighted to introduce this graceful addition to the local market,” said Dato’ Nik Hamdam Nik Hassan, Group CEO, Automotive Group, Naza Corporation Holdings Sdn Bhd.
As a pure Grand Tourer, the Ferrari Roma is characterized by clean and symbiotic forms. Its harmonious proportions and elegantly balanced volumes are very much in line with the Ferrari mid-front-engine grand touring tradition, inspired by the iconic 250 GT Berlinetta Lusso and 250 GT 2+2. It embodies an extremely modern design language which underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris. Timeless and sublimely refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.
The Ferrari Roma is powered by the 620cv engine which belongs to the award winning V8 turbo family. Some upgrades on this version of the V8 are new cam profiles, a speed sensor and the introduction of the Gasoline Particulate Filter to comply with the strictest Euro 6D anti-pollution standards.
The Roma’s new 8-speed dual-clutch gearbox not only more compact and lighter than its 7-speed predecessor but it helps in the reduction of fuel consumption and emissions as well as faster and smoother shifts.
Like all other turbocharged Ferraris in the range, the Ferrari Roma delivers almost instantaneous throttle response and the Variable Boost Management delivers increasingly powerful pick-up as revs rise, whilst optimizing fuel consumption.
The Ferrari Roma’s design took inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960s, front-engine cars with simple yet elegant forms and a 2+ fastback coupé design. The Ferrari Roma shares many of these characteristics and embodies an extremely modern design language; its pure, refined styling and perfect proportions cleverly conceal the car’s power and sportiness.
Ultra-sleek lines sweep back from the front bonnet and the sober, spare front of the car creates an overhanging shark nose effect. The wide front bonnet and sinuous wings flow into one another, in line with Ferrari’s traditional styling cues. The designers sought to preserve the minimalist elegance of the car’s forms by removing any vents or superfluous decorations; for instance, engine cooling is guaranteed by surfaces locally perforated only where strictly necessary, creating a new interpretation of the grille concept.
In addition, the car was designed without the Scuderia Ferrari side shields, reflecting the approach taken with the road cars of the 1950s. The two linear full LED headlights, which lend the front of the car a distinctive character, are traversed by a horizontal light strip that brings a sense of tension to the car, in a nod to the iconic Ferrari Monza SPs.
The leitmotif of the entire Ferrari Roma design is its purity, as evidenced by the active rear spoiler integrated into the rear screen. The tail of the car is very modern; technological developments made it possible to reduce the dimensions of the taillight assemblies, resulting in a minimalist form. The twin taillights look like gems set into the volume while linear light strips create a dialogue with the nolder, generating a sort of continuous virtual line. A compact diffuser that incorporates the fences and the exhausts completes the rear of the car.
A new architectural concept for volumes and forms was developed for the Ferrari Roma’s cabin. The idea was to create two separate cabins, one for the driver and another for the passenger. The strikingly innovative look of this dual cockpit was achieved by extending the philosophy applied to the dash to the entire cabin. A cleverly balanced combination of elegance and sportiness brings a sense of exceptional refinement and unique character to the interior.
Unlike the Prancing Horse’s sports cars, which are typically more driver-oriented, the Ferrari Roma’s cabin has an almost symmetrical structure which produces a more organic distribution of both spaces and functional elements. In fact, the passenger will feel very involved in the driving experience, almost like a co-pilot. The two cockpits are cocooned in a wraparound volume and extend from the dashboard all the way back to the rear seats, organically incorporating the dash, doors, rear bench and tunnel.
The Ferrari Roma’s F1 controls are set into the central console in a modern metal plate which references to an equally iconic feature from the past: the classic gear lever gate. The interior of the car projects a feeling of modern yet iconic luxury, and combined with the use of the most exclusive materials, full-grain Frau® leather, chromed aluminium and carbon-fiber, the interior of the Ferrari Roma effortlessly meets the tastes of the most sophisticated clients.
The look and feel of the cabin was driven by the complete redesign of the HMI, which marks a major leap forward starting from the new Ferrari range steering wheel designed using the “Eyes on the road, hands on the wheel” philosophy.
The digital instrument cluster is protected by an elegant binnacle, which extends out naturally from the dash. The instrumentation is now entirely digital with all the screens going completely black when the car is not running, lending the cabin a very minimalist look. But once the Engine Start button on the steering wheel is pushed, a “ceremony” of sorts begins that sees all the digital components gradually springing to life until the whole cockpit is aglow.
The instrument cluster comprises a single 16” curved HD screen that offers huge flexibility in terms of display personalization navigated by using steering wheel controls.
There a series of multi-touch controls on the new steering wheel that allow the driver to control any aspect of the car without ever taking their hands off the wheel. Apart form the traditional controls such as the 5-position manettino, headlights, windscreen wipers and indicators, there are the new haptic controls such as a very practical touchpad on the right-hand spoke of the steering wheel to manage the central cluster screens, while voice and Adaptive Cruise Control are on the left.
The extremely intuitive and easy-to-use new 8.4” HD central display, set between the two cockpits, incorporates the infotainment, sat-nav and climate control functions. Meanwhile the passenger’s experience reaches a new level with the 8.8” Full color HD touchscreen which not only displays the car’s performance figures and status, but can also be used to interact with its on-board entertainment system, viewing of sat-nav information and managing air conditioning functions.
The Ferrari Roma comes with an extended seven-year maintenance program. Available across the entire Ferrari range, the program covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance is an exclusive service that allows clients the certainty that their car is being kept at peak performance and safety over the years.
The Ferrari Roma is available from the base price of RM 968,000.00 (before duties, customization options, taxes and insurance). To arrange for a private viewing, please contact Ferrari Malaysia showroom between now and 29 June.